DOG SANCTUARY4 monthsFEATURED

From invisible to irresistible.

Aylas Acres Dog Sanctuary rescues, rehabilitates, and rehomes dogs across Central Texas. Despite a great mission and dedicated team, their online presence was holding them back: low Google visibility, inconsistent paid ads, and a website that wasn't capturing the donations they needed.

CLIENT
Aylas Acres Dog Sanctuary
LOCATION
Austin, TX
SERVICES
All three pillars
+1,290%
website traffic
+5,733%
organic traffic
−178%
cost per result
+289%
donations
01 — THE CHALLENGE

Mission > visibility

When Aylas Acres first reached out, they were doing real work — pulling dogs from kill shelters, rehabilitating them, and matching them with families. But the internet didn't know about it.

  • Page 4–5 on Google for "dog rescue Austin" — a search with 22,000 monthly volume
  • $2,800/month ad spend with no tracking — couldn't tell which dollars worked
  • Website donation page converting at 0.4% — well below sector average
  • 22 Google reviews total — most rescue orgs in Austin had 200+
02 — THE STRATEGY

All three pillars, sequenced

We mapped a 90-day plan that hit visibility first, trust second, and conversion third. Each pillar funded the next.

01

Visibility

Google Business Profile rebuild, 80+ citations cleaned, content engine launched.

02

Trust

Review automation. 22 reviews → 167 in 90 days. Average rating 4.9.

03

Conversion

New donation page, story-led copywriting, simplified giving flow.

03 — THE NUMBERS

Four months. Real growth.

Tracked daily. Reviewed weekly. Reported monthly. Every line below is from Google Analytics 4 and Google Search Console.

Performance — Oct 2025 to Jan 2026
Last 4 months
Total clicks
12.4K
▲ 1,280%
Impressions
248K
▲ 1,400%
Avg. CTR
5.0%
▲ 26.1%
Avg. position
7.8
▲ 17.4
3K2K1K060K40K20KOct 2025Nov 2025Dec 2025Jan 2026

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